Before embarking on the journey with ECRUU, Ms. Charlotte Kingsman had a professional background as a sugar and biofuels analyst, contributing to the creation of market reports for Kingsman (now a part of S&P Global Platts). A substantial portion of her working hours was dedicated to engaging with market participants and the remainder was focused on sourcing and analyzing relevant news.

In preparation for the launch of ECRUU, Ms. Charlotte Kingsman possessed a clear understanding of the creation requirements, yet lacked the technical expertise to bring the vision to life. Recognizing this gap, assistance was sought from her brother, Oliver, acknowledged for his technological prowess. Collaboratively, they formulated a system integrating cutting-edge technology with human expertise. The resultant synergy between the devised system and the expertise of the team allows for the discovery of news sources that may not have been within the realm of consideration, including news in Thai and Bahasa Indonesian.